Facebook IPO Poses Questions for Broadcasters

If Facebook is able to significantly expand its ad take, as many investors seem to expect, then broadcasters and programmers could find themselves increasingly competing with the social media giant, much as they do with Google, which dominates online advertising. On the other hand, a successful effort by Facebook to expand social media and mobile advertising and establish better business models for those media could be extremely helpful for broadcasters looking to build up their mobile and social TV efforts, which have not yet produced much of a return on their investments.