China’s online Olympics audience breaks records

China had the biggest online audience worldwide for the London Olympics. 485 million users followed CNTV’s coverage of the games via PCs, mobile and connected devices. Even more impressive: CNTV served a total of 610 million streams to mobile phones, tablets and connected devices alone. China’s online video viewing has traditionally been dominated by PC usage, and Internet-connected TVs and set-top boxes are still a rare sight. However, smart phone and tablet ownership is growing quickly. CNTV addressed this new audience with a dedicated premium offering for the 2012 Olympics that was facilitated by U.S. streaming platform provider Neulion.