Of Course Networks Don't Reach Many Hispanics: Look at the Stereotypes on TV

[Commentary] I could not help but react with a mix of amusement and frustration as I read a recent New York Times article describing how the television networks are struggling to appeal to Hispanics. This "struggle" goes back to the most basic premise of communication: understand your audience. It's that simple. How in the world do the networks expect to appeal in a relevant way to the growing Hispanic population if they continue to portray Latinos in a stereotypical and often condescending way?