Group Lobbying Congress To Step Into FCC Viewability Decision

In the wake of the Federal Communications Commission's proposal to sunset the viewability rule effective next December, a coalition of over 200 TV stations has sprung up to lobby against that change.

According to a release issued by the lobbying/public affairs firm Podesta Group, Voices for Local TV has been formed to try and generate congressional pressure on the FCC to reverse course and extend the rule another three years. A Podesta spokesperson said the National Association of Broadcasters is not a member of the newly formed coalition, but a number of broadcasters are, including Ion and Young Broadcasting, in a list supplied by Podesta that represents over 200 TV stations.