Facebook to begin charging businesses to target users with offers

Under rising pressure from Wall Street to show it can make money, Facebook will soon begin charging businesses to target users with special offers and deals. Facebook Offers is a program that lets businesses target their Facebook fans with deals. It launched earlier this year as a free service. But in coming weeks, Facebook will begin requiring businesses to create an ad to promote their special deal to fans and friends of fans in their News Feeds. The total cost of the paid ad will depend on how large a fan base the business has.