Originally published: June 27, 2012
Last updated: June 27, 2012 - 3:37pm
Once an AT&T or Verizon customer, always an AT&T or Verizon customer? That seem to be true of people shopping for a new iPhone. Consumer Intelligence Research Partners drilled down into their own most recent research data about the major U.S. carriers to find out how each wins or loses buyers looking for Apple’s smartphone.
- AT&T and Verizon keep their customers looking to buy an iPhone: on both carriers 94 percent of iPhone owners purchased through their current carrier.
- Sprint customers looking for iPhones are slightly less loyal to the last of the big three carriers to get the iPhone — it has an 88 percent retention rate.
- When T-Mobile customers want an iPhone, they head over to the original iPhone carrier. Sixty-five percent of their customers go to AT&T.
- Sprint gets more new iPhone customers than the rest (16 percent) from “other” carriers, meaning regional or pre-paid carriers.
- Will Verizon’s iPhone Shake Up the Mobile Market? Not So Much.
- Microsoft and Verizon Plot an iPhone Rival
- Droid vs. iPhone: It's Really About the Carrier
- iPhone to Lower Verizon's Margins
- Verizon rides iPhone boom too; but what about LTE?
- Verizon iPhone won't be AT&T's doomsday
- Is Verizon ready for the iPhone?
- Why did U.S. Cellular say no to the iPhone?
- The Smartphone OS Race, Broken Down by Carrier
- AT&T and Verizon shine as iPhone sales sink
- The road to HD Voice on mobile phones is a bumpy one
- Apple-Verizon Deal Heralds a Future Free of Carrier Crapware, Possibly
- At the Apple iPhone 3G S unveiling, AT&T gets lousy reception
- The iPhone Is Still a Strong Seller for AT&T and Verizon
- Bruised Mobile Carriers Fight Back at Apple