TV networks vs. the Dish's commercial Hopper


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Los Angeles Times, Los Angeles, CA, United States

[Commentary] The problem for broadcasters is that Dish is just one example of how control is moving from content distributors to consumers. That technology-driven shift, which is making it harder to force people to consume something they don't want in order to get something they do, is what's really threatening commercial-supported TV. The networks may be able to persuade a court to stop Dish's new service, and failing that, they can charge Dish more for the right to retransmit their channels. But neither of those steps will stop people from seeking more control over the shows beamed into their homes, or technological innovators from trying to accommodate them.

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Why don’t CBS, FOX, and NBC execs want consumers to enjoy commercial-free TV? It’s what we want! I’m a customer and employee of Dish, and I think Auto Hop is great because you can easily watch commercial-free TV. A well known consumer advocacy group, Public Knowledge, agrees that people should have the right to control how they watch TV. They’re taking a stand for consumers by creating a petition that tells CBS, FOX, and NBC media to keep their hands out of your living room and DVR. Sign their petition to keep control of how you watch TV http://bit.ly/KFdn1Q

Submitted by DonaldG on July 12, 2012 - 10:58pm.

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