Antenna Direct, TiVo Push OTA-OTT Solution

Antenna Direct and TiVo are stepping up a joint effort to persuade consumers to cut the cable TV cord and substitute a mix of over-the-air and over-the-top programming.

Direct supplies the antennas, while TiVo supplies the box that not only records and stores off-air programming, but also interfaces with the broadband video world of Netflix, Amazon and Hulu. In the works is a plan that would let stations share in the monthly fees that TiVo charges by promoting the Antennas Direct-TiVo solution. "Our goal is to create an on-going, sustainable and increasing revenue stream for stations," says Antennas Direct’s Pete D'Acosta.