Loyalty Low Among Wireless Carriers

Despite what U.S. wireless carriers might think about customer loyalty, there’s a good chance they’re underestimating how committed those people are to their brands. According to a study from WDS (a division of Xerox that provides customer experience management), 36% of wireless customers in the U.S. said they are considering leaving their mobile carrier within the next year. Meanwhile, only 13% of customers would be considered loyal enough to remain with a carrier despite better offers from others or service disruptions.