Pushing Editorial Into World of Apps

The small startup 29th Street Publishing is quietly trying to revolutionize magazine publishing, one app at a time. The Midtown-based company promises to take the technical wizardry out of app making, easing the pathway to subscription revenue for those with eager -- if nonpaying -- online audiences. With clients drawn largely from New York City's deep ranks of freelance writers and independent editors, 29th Street helps develop and maintain simple apps for serialized content. The publishing staff also provides gentle nudges to get new editions out on time.