Dish Tweaks Hopper Ad-Skipping Feature Amid Lawsuit: Report


Author: Todd Spangler
Location:
Dish Network, 9601 South Meridian Boulevard, Englewood, CO, 80112, United States

Dish Network -- which is facing lawsuits from CBS, Fox and NBC over the automatic ad-skipping capabilities built into its Hopper multiroom DVR -- has upgraded the feature to give users more control.

The software update, released in last week, may be designed to bolster its legal defense against the broadcasters by adding new user-controlled recording and deletion functions. The default option for AutoHop now is to not skip ads, so a viewer must actively select to zap the commercials. In addition, Dish's Hopper customers can now select which networks they record with PrimeTime Anytime -- whereas the lineups of all four major networks were automatically recorded -- and can delete recordings at any time (whereas they were previously retained on the DVR for eight days). A Dish spokesman confirmed that the operator distributed software upgrades related to AutoHop but declined to clarify beyond describing them as serving to "enhance consumer choice."

Comments

I actually liked that my PrimeTime Anytime feature automatically recorded all four major networks for me when I enabled the feature. I’ll still enable it to record them all, just because I found I was able to explore shows that I otherwise never would’ve watched on my own. It seems that the Hopper has been a big item of discussion not only in the press, but also around work since I work in one of Dish’s call centers. I think everyday a few more people are realizing that getting a Hopper would completely enhance how they currently watch TV. Just the other day, my boss was telling me that he and his family could benefit from having Auto Hop. Since he and his wife hold full time jobs and have two kids, they could use the choice to watch a show without commercials, and use the extra 10-20 minutes getting to bed early.

Submitted by Sunkatt on July 28, 2012 - 5:29pm.

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