Univision Considers Going on the Block

[SOURCE: New York Times, AUTHOR: Andrew Ross Sorkin]
Univision Communications, the Spanish-language media company, is considering a plan to put itself up for sale. An auction for Univision, which is worth nearly $10 billion, could set off a scramble among the country's media giants -- the News Corporation, Time Warner and CBS -- as they vie for a slice of the lucrative and growing Spanish-language market. The attraction of such a media asset is obvious: the buyer would immediately gain the biggest gateway into a rapidly growing Latino market with some $480 billion in annual buying power. Univision owns the No. 1 Spanish-language television network, radio broadcaster, music company and online operations. The nation's second-largest Spanish-language broadcaster, Telemundo, was acquired by the NBC unit of General Electric in 2001. But Univision dwarfs Telemundo, eclipsing its audience by nearly four times. It is the fifth-largest television network in the country behind Fox and ahead of the WB network, reaching some 98 percent of Spanish-speaking households through its 62 television stations, more than 90 affiliate stations and more than 2,000 cable affiliates.
http://www.nytimes.com/2006/02/08/business/media/08network.html
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