Why the Ad Tech Guys Are Going Nuts About Facebook Exchange, and Why That Matters
Submitted: October 5, 2012 - 7:45am
Last updated: October 5, 2012 - 8:00am
Last updated: October 5, 2012 - 8:00am
Source:
Wall Street Journal
Author:
Peter Kafka
Location:
Facebook (new HQ), 1601 Willow Road, Menlo Park, CA, United States
A Q&A with Triggit CEO Zach Coelius, an enthusiastic Facebook partner, who tries to explain Facebook’s ad exchange.
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