Originally published: December 4, 2012
Last updated: December 4, 2012 - 8:50pm
A coalition of health groups is pressuring Viacom to implement stronger nutritional standards for the foods marketed on Nickelodeon.
The Food Marketing Workgroup -- led by the nonprofit Center for Science in the Public Interest and Berkeley Media Studies Group, and comprising the American Cancer Society, American Heart Association, Jamie Oliver Food Foundation, Environmental Working Group and others – sent a letter to Viacom Inc. president/CEO Philippe Dauman and Nickelodeon president Cyma Zarghami. The letter urges the executives to “implement strong nutrition standards for all of the company’s food marketing to children,” including all television advertising on Nickelodeon channels, company sites and mobile platforms. It also urges the company to apply stricter nutrition standards for products that want to use licensed characters like Dora the Explorer and SpongeBob SquarePants. The letter -- part of a larger campaign being launched by the Workgroup that includes social media, a letter-writing campaign to Nickelodeon’s CEO and other efforts -- is the latest volley in the ongoing controversy over food marketing to children.
- Study: Slow Progress In Kids' Cereal Marketing
- Ad Blasts Nickelodeon for Airing Junk Food Ads
- Activists Plan to Sue Viacom and Kellogg Over Ads to Children
- Democrats call on Nickelodeon to stop airing junk food ads
- Government Group Proposes New Kids Nutrition Regulations
- CFBAI Tightens Nutrition Standards In Kid Ads
- Proponents of New Food Marketing Guidelines Win Senate Victory
- Food Advertising Protests Endanger Kids TV
- Nickelodeon Takes Step in Fight Against Childhood Obesity
- Proponents of New Food Marketing Guidelines Fighting Back
- Nickelodeon Resists Critics of Food Ads
- FTC Chair Urges Food Marketplace 'Reinvention'
- Interagency Working Group Seeks Input on Proposed Voluntary Principles for Marketing Food to Children
- Fast-Paced Cartoons Like SpongeBob May Harm Children’s Brains
- Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids