Design to Propel Technology Forward

“We’re on the tail end of technology being special,” says John Maeda, president of the Rhode Island School of Design. “The automobile was a weird alien technology when it first debuted, then, after a while, it evolved and designers stepped in to add value to it.” “We have this exciting next step for design,” he said. “Now that we have enough technology to do anything, design can now begin to be better than the technology itself.” The worship of design has also taken designers out of the back offices and into top executive jobs. Engineers are still in the mix, to be sure. But they don’t rule the roost in product development, which may also be why tech products are easier to use, more human.