Bad Apple Spoils Bunch of Commercials

[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
While saying it "respectfully disagrees" with the Children's Advertising Review Unit (CARU) of the Better Business Bureau, Kellogg says it will no longer run TV ads putting down apples in favor of the cinnamon in its Apple Jacks cereal. Afger reviewing five different commercials, as well as Web and print advertising, CARU recommended the ads be discontinued because they feature a hip cinnamon stick, CinnaMon, but a "devious and grouchy" apple. "The Apple is always scheming, but ultimately fails, to beat CinnaMon to the bowl of Apple Jacks," said CARU.
http://www.broadcastingcable.com/article/CA6308172?display=Breaking+News&referral=SUPP
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