Last updated: February 21, 2008 - 12:54am
[SOURCE: Media Life, AUTHOR: Diego Vasquez]
Center for Creative Voices in Media strongly supports a la carte cable pricing. Jonathan Rintels, president and executive director of the group, talks with Media Life about why his group supports a la carte, why the earlier FCC study opposing a la carte was flawed, and whether a la carte stands a chance of winning congressional approval. Why a la carte? "Todayâ€™s bundling system gives big media -- the broadcast networks and big cable -- a chokehold over Americaâ€™s television programming, restricting consumer choice largely to networks owned by broadcast network owners or large cable operators. As the FCC recognizes, an a la carte option would enable consumers to access a wider diversity of programming from additional sources, full of diverse and competing voices and viewpoints -- and at a lower cost. It would also give consumers the ability to choose to not subscribe to networks on cable and satellite that offend them, eliminating any need for extending broadcast indecency regulations to cable. This will be good not only for creative media artists but for all Americans."
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