Google, Yahoo Clients Defend Advertising Partnership


Source: Bloomberg

Google, owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo!: the very advertisers that critics say may be hurt by the deal. The views of advertisers may help determine whether the tie-up between the two biggest Internet ad companies passes US government muster. Google already gets $7 of every $10 spent on sponsored search links in the US, according to researcher IDC
http://www.bloomberg.com/apps/news?pid=20601204&sid=aC75mgm67PNc&refer=technology

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