Google's YouTube Kids should meet TV ad standards

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[Commentary] The same standards that apply for kids' programming on TV should also be enforced for online products. It's disappointing that Google didn't voluntary follow the Federal Communications Commission's longtime TV standards with its online YouTube Kids app, which ignores basic protections for children whose developing brains cannot grasp the difference between ads and entertainment.

The Federal Trade Commission, not the FCC, has jurisdiction over online commerce, and it needs to catch up. Google apparently decided to push the envelope, given its mission as a public company is to maximize profits. But as one of the Valley's biggest success stories -- it could reach a market capitalization of $1 trillion in this decade -- Google should be a leader in taking responsibility for the welfare of children viewing products designed for them. So should Netflix, Apple and any other Valley company producing or contemplating kids programming. The FTC needs regulations for online programming as clear as the FCC's for television. But Google shouldn't wait. It has made a public relations blunder, and it should voluntarily change course with YouTube Kids.


Google's YouTube Kids should meet TV ad standards