Stations Get Lion's Ad Share of My TV

[SOURCE: Broadcasting&Cable, AUTHOR: Allison Romano]
Fox’s planned network My Network TV will give its affiliates a majority of advertising inventory in its prime time block, one way the network is enticing stations to sign on. When the network launches in September, affiliates will receive 65% of ad inventory, or nine minutes an hour, while the network keeps the remaining five minutes. That is more ad time than local stations typically receive in prime time or in barter syndication deals, which are usually an even split with syndicators. The CW, for example, is offering stations three minutes of commercials in prime and four minutes during daytime.
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