Spanish-language TV journalists paid less

When it comes to Spanish-language television news, high ratings don't translate into high salaries. Many reporters and producers at Spanish-language stations across the country earn roughly one-fourth less in base pay than their competitors at English-language stations. While the foreign-born Hispanic population in the United States grew 25 percent between 2000 and 2006 to 17.6 million, according to the Pew Hispanic Center, analysts say the advertising world has been slow to adapt to the demographic changes in Spanish-language media -- and the effects have trickled down through the media food chain. So while the Spanish-language news audience may be growing, many advertisers don't perceive Hispanics to be the "right audience," according to bilingual television advertising expert Roxane Garzon. Advertising rates for Spanish-language programming are one-third to one-half of what they are for English-language programming.