Daily Video Entertainment in 2013 Will Be Less Than 50% Traditional TV

Anyone wondering why television execs can't get a good nights sleep should know that a new report predicts traditional TV's share of the total video entertainment pie is projected to shrink from 63.9% today to 47.1% by 2013, given the overall increase consumers' in total video-based entertainment consumption. According to the Multiplatform Video Report released by Solutions Research Group, an average American consumer aged 12 and older with Internet access now spends 6.1 hour daily with video-based entertainment, up from 4.6 in 1996. Of this 6.1 hours, 63.9% (nearly 4 hours per day) currently comes from traditional Television, including live, DVR and video-on-demand viewing. Video games, web and PC video, DVDs and video on mobile devices account for the balance. TV accounted for a lower share of video-based entertainment among younger Americans, coming in at 42.4% among those 12-24 (vs. 63.9% total population average).