Embarq responds to lawmaker concerns about ad tracking

Embarq, an Internet service provider based in Kansas, has suspended its test of a targeted advertising service that tracks subscribers' Web habits as a way to deliver relevant ads. In a letter to Members of Congress, Embarq said it has no plans to deploy a controversial behavioral ad service from NebuAd. The test complied with Federal Trade Commission guidelines on the collection of personal data, Zesiger added. "It appears that industry standards in this area are evolving rapidly toward a more robust form of notice and choice," he said. "Embarq ... not only welcomes, but fully intends to apply any such evolved standards."