Originally published: July 27, 2008
Last updated: July 27, 2008 - 7:48pm
Once littered with walled gardens and content silos, the digital landscape is beginning to sprout a customer-friendly ecosystem of shared content and traffic. Fueling this newfound spirit of interoperability are technologies that enable the sharing of content between sites. They include the Open Social initiative and Facebook's open development platform, both driving the "widgetization" of the Web. It's also a reflection of the surging "mash-up" movement online. A mash-up is a Web application that combines content and features from multiple sources for a specific purpose that none of the contributors do individually. The most commonly used applications are those with easily embeddable content or open APIs (programming information available to all), such as Google Maps, Twitter and Last.fm.
- The walled garden hasn't died — just evolved
- Media agencies make mark as content creators
- Portable content not connecting with consumers
- Do we want textbooks to live in Apple’s walled garden?
- Doing More with Less: Saving Half a Billion Dollars through IT Reform
- Media and Retail Firms Meld Business Models Online
- Like Democracy, the Web Needs to be Defended
- Internet Brands Leave Music Services to Experts
- Musicians' unions stay out of digital debate
- Wireless carriers draw fire for service charges
- Forecast 2007
- Apple Backs Down on App Subscription Rules
- More cellphone users switch to prepaid plans
- Should Motorola And Sony Ericsson Merge?
- FCC could shape next phase of smartphones