Mobile Messaging To Increase 15% By 2012

Consumer spending on mobile messaging will increase 15% from $65 billion in 2007 to $88 billion by 2012, with North America accounting for a quarter of that total, according to a new study by market research firm Strategy Analytics. While short message service (SMS) text-messaging will continue to dominate the category, the spread of flat-rate, unlimited data plans will accelerate the shift of common PC-based communication methods such as e-mail and instant messaging to mobile phones. E-mail alone is expected to make up 20% of mobile messaging revenue by 2012.