Convention Coverage on a Budget

Stations in Denver and Minneapolis are coming up with innovative ways to cover the political conventions on what are often limited budgets. Executives said it's both a banner time and a tough one to cover an event of this magnitude: On one hand, never before has there been such an array of media platforms on which to engage the audience. On the other, the sorry state of the broadcasting economy means stations are forced to create all that content with light staffs.