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Submitted: March 13, 2006 - 10:37am
Last updated: April 22, 2008 - 1:24pm
Last updated: April 22, 2008 - 1:24pm
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MediaWeek
STUDY: KIDS RECALL ADS OVER SHOWS
A public affairs program that airs daily in more than 350,000 U.S. schools apparently is not reaching its intended audience. According to a study in the new issue of Pediatrics magazine, the Channel One program airs 10 minutes of news and public affairs and two minutes of commercials or public service announcements daily. Students surveyed by the publication had a stronger recall of the ads than the programming itself, researchers found.
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1002156883
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