In the Family Way

[SOURCE: Broadcasting&Cable, AUTHOR: Kevin Downey]
The Family Friendly Programming Forum launched in 1998 with a fairly straightforward goal: to persuade the broadcast networks to put on more prime time programs that are suitable for advertisers with brands geared to families. Eight years later, and the FFPF is still at it but without much notoriety, helping to fund pilot scripts this season for ABC’s Commander in Chief, UPN’s Everybody Hates Chris and The WB’s Related, in addition to the long- running Gilmore Girls. The most recent addition is CBS’ New Adventures of Old Christine, premiering March 13. Even without FFPF’s influential hand, Kaki Hinton, co-chairperson of the group and VP of advertising services at Pfizer Consumer Healthcare, says the prime time lineup on the broadcast networks has become decidedly more family-friendly since the group was founded.
http://www.broadcastingcable.com/article/CA6315200?display=Special+Report&referral=SUPP
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