McCain Backers Prefer TV; Obama's Pan Media

A majority of Republican presidential candidate John McCain's supporters get their news and entertainment from television, while a majority of Democratic presidential candidate Barack Obama's supporters tend to be "media generalists" who get their news and entertainment from assorted media platforms, according to a new study by media agency MediaVest. The survey found that 65 percent of voters are paying more attention to the presidential election campaign than they did in 2004 and that 50 percent plan to increase their election-based media use through the election.