DVR Ownership Increases, But Recordings Not Priority Viewing

New consumer research, from Leichtman Research Group, reports that 27% of TV households in the United States have at least one Digital Video Recorder (DVR), and 30% of those households have more than one DVR, and that 87% of DVR owners would recommend their DVR service to a friend. 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10). But recorded viewing is not necessarily the priority in DVR households, says the report, since 68% of DVR owners say that they usually watch recorded DVR programs when there is nothing on regularly scheduled TV that they want to watch. Only 6 percent of TV viewing is now time-shifted, either as a show recorded on a DVR and viewed later or as one seen through a video-on-demand service, says the report.