Sinclair Scales Back News Central
Submitted: March 17, 2006 - 8:00am
Last updated: February 21, 2008 - 12:19am
Last updated: February 21, 2008 - 12:19am
SINCLAIR SCALES BACK NEWS CENTRAL
[SOURCE: MediaWeek, AUTHOR: Katy Bachman]
Sinclair Broadcast Group is scaling back its News Central operation, created in 2002, opting to seek out news share arrangements with local TV stations in its markets. Beginning March 31, Sinclair will no longer feed live, anchored prime-time newscasts to its stations. News Central will act like a wire service, sending daily feeds of news content, coordinating coverage of major events and providing Internet and digital news solutions to the 20 of its 58 stations that produce local news. As a result of the new strategy, news operations are expected to close down at four of Sinclair's WB stations in Buffalo, Milwaukee, Tampa and Raleigh. Now that's bringing community service home.
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1002198225
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