NY Attorney General Intends to Sue Arbitron Over PPM
Submitted: October 4, 2008 - 2:26pm
Originally published: October 4, 2008
Last updated: October 4, 2008 - 2:26pm
Originally published: October 4, 2008
Last updated: October 4, 2008 - 2:26pm
Source:
MediaWeek
Authors:
Jeffrey Yorke Mike Boyle
New York Attorney General Andrew Cuomo (D) said Oct 3 that he will file a suit against Arbitron to stop the company's rollout of portable people meters in the Empire State. He alleges that Arbitron has engaged in "unlawful and deceptive acts and practices" in connection with "the marketing and planned commercialization in New York of the Portable People Meter methodology." Arbitron plans to commercialize the PPM in New York and seven other markets, including Los Angeles, Chicago, and San Francisco on Oct 8.
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