Last updated: October 16, 2008 - 9:12pm
There are seven categorical reasons why the broadcast television networks, and eventually their cable counterparts, will not survive with traditional business models. Formidable trends that are vexing industry executives and nipping at their revenues and earnings could collectively have an explosive impact in 2009. The changes afoot are more obvious than the economic outcome of content and advertising rapidly shifting from print, television and other static media to online and digital interactive platforms. New value ultimately lies in a continuous connection between consumers and producers of goods and services, between niche social communities and the providers of information, data and communications. Unlocking that value requires the creation and skillful execution of new business models and structures that could eventually be more lucrative for all concerned. The process begins with the owners of CBS, Fox, NBC and ABC identifying and acknowledging these irreversible change agents.
- Financial Crisis Trickle-Down To Media, Consumers
- Digital Transition: Is The Industry Ready?
- Survival Mode: Is Cable The Future Of (Broadcast) TV?
- Netflix Broadband Model May Upend Cable
- CBS In Need Of Core Changes
- Reverse Trends: Ways To Improve Broadcast TV
- Big Media Coming Apart At The Seams
- Comcast-NBCU Merger Spells Big-Time Change Everywhere
- Keep It Real: Pragmatic Media Predictions For 2009
- Great (Media) Depression Looms
- Bottom-Line: Media Cos. Must Restructure Or Face Consequences
- Media: Don't Cut Jobs, Cut Bad Biz Model
- Sagan: TV Survival Means Hyper-Local Online Video
- Broadband New Deal To Rekindle Innovation
- Affluent Males Spend Up To $30K Annually Online