7 Reasons Why Broadcast Nets Need New Biz Models

There are seven categorical reasons why the broadcast television networks, and eventually their cable counterparts, will not survive with traditional business models. Formidable trends that are vexing industry executives and nipping at their revenues and earnings could collectively have an explosive impact in 2009. The changes afoot are more obvious than the economic outcome of content and advertising rapidly shifting from print, television and other static media to online and digital interactive platforms. New value ultimately lies in a continuous connection between consumers and producers of goods and services, between niche social communities and the providers of information, data and communications. Unlocking that value requires the creation and skillful execution of new business models and structures that could eventually be more lucrative for all concerned. The process begins with the owners of CBS, Fox, NBC and ABC identifying and acknowledging these irreversible change agents.