Originally published: April 2, 2014
Last updated: April 25, 2014 - 3:47am
[Commentary] The average consumer in a major metropolitan market that has a number of pro sports teams is probably paying around $15 per month to get all of their sports programming.
That’s $180 per year. In more rural markets where there are not direct channels for baseball and basketball the bill is probably closer to $11 per month or $130 dollars per year. This is a heck of a deal for sports fans. Let’s face it, paying $180 to get a huge array of the sports is a great deal when you figure it would cost that much for two people to go to one pro football game.
But the problem is that not everybody is a sports fan. It’s been estimated through polls that maybe 40% of households are serious sports fans. If you do the math and if only the 40% of households that really want sports had to foot the bill that works out to $37.50 per month, or $450 per year, and that monthly number is climbing a few dollars every year.
That’s where the rubber hits the road, because polls also say that a majority of those households would not pay that bill on an unbundled basis if they were asked to pay their fair share. What nobody wants to talk about is that the wheels are slowly starting to come off the cable industry. A recent nationwide poll said that 21% of households were thinking of dropping their cable TV subscription. They won’t all do that, of course, but it is a very bad sign for the industry when that many people say they are thinking about it. We can certainly expect millions of households per year to ditch cable. The average cable bill nationwide is now over $90 per month and many households are deciding that they just can’t afford it.
- Sports Programming Dominates the Living Room
- Rising sports programming costs could have consumers crying foul
- Pay-TV Providers Bid to End Sports Networks' Win Streak
- Rising TV Fees Mean All Viewers Pay to Keep Sports Fans Happy
- The Cable Bill's Too High. Here's Why
- If You Pay For Cable, You're A Hostage Of Sports
- Why Is Your Cable Bill So High?
- How your rising cable bill is making sports teams and star players rich
- Sports Could Save the TV Business—or Destroy It
- Kagan Analyst: Sports Costs Not Only Reason for Burgeoning Bills
- At Wall Street Journal, Change of Accents
- Cable-TV Honchos Cry Foul Over Soaring Cost of ESPN
- Ballmer Buying Clippers Shows Sports Is Must-See in Media
- An Income Gap in Who May Lose TV
- Television: Inflated assets