McCain's Camp Shaves Its Ad Targets


Author: Jim Rutenberg

Democrats who monitor advertising spending now put at five the number of states where Sen John McCain (R-AZ) is reducing his advertising - New Hampshire, Wisconsin, Colorado, Maine and Minnesota. In essence, Sen McCain's campaign has decided to spread the advertising time he bought for the upcoming week in those states over the next two final weeks. While station managers in the affected states said they were not ruling out the possibility that Sen McCain would pump money back in before election day, on Nov. 4, the move represents a stark reordering of priorities. Democrats were predicting Sen McCain would use the savings to increase his advertising in Pennsylvania and, possibly, Ohio and Florida, all of which have become that much more vital should McCain have to concede states like Colorado and Wisconsin.

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