MySpace Hopes System Solves Copyright Issues

MySpace plans to announce Monday that it is adopting a new video-identifying technology that will attempt to resolve copyright issues and boost ad revenue from some of the video clips users upload to the social-networking site. The technology, from a third-party company called Auditude, scans videos for professional -- often copyrighted -- content. Auditude's system then indexes the uploaded videos against more than one billion minutes of content from its library. Auditude's system can automatically insert an ad into videos that contain professional content. MySpace and the media companies that produce the content will be able to sell ads tied to the uploaded videos and share ad revenues.