Last updated: November 3, 2008 - 9:30am
As Election Day looms, late-night comedy shows are wrapping up their campaign coverage in high style. Though Republican candidate John McCain's turn last weekend on NBC's Saturday Night Live doesn't look to surpass running mate Sarah Palin's 15 million audience two weeks ago, it's the second-highest-rated episode in 11 years in preliminary Nielsen figures. (Final numbers are due Thursday.) But McCain, unlike Palin, was fully involved in the comedy. He hawked QVC souvenirs alongside Tina Fey's Palin in the opening sketch, including commemorative plates and knives, "Joe" action figures and "fine-gold" jewelry with the help of wife Cindy. And in the Weekend Update segment, he floated potential last-minute strategies such as the "double maverick, where I'd go totally berserk and freak everybody out, even the regular mavericks." "For the last eight months everyone's been completely — I won't say obsessed — but fascinated by (the election). Every little turn is reported," says SNL executive producer Lorne Michaels. "We just caught the break that the country has been this focused. We were in perfect harmony with the audience. Interest has never waned."
Links to Sources
- Login or register to post comments
- Email this page
Related
- As President Obama Accepts Offers, Late-Night Television Longs for Romney
- Colbert spawns army of crazy super PACs
- Christine O'Donnell haunted by Ghost of TV Appearances Past
- Talked-About Ads Were Seldom Aired
- Today's Quote 10.31.08
- In News Coverage, Tea Party and Its 'New Personalities' Hold the Spotlight
- Conan Deal Shows the Power of the Cable TV Business Model
- Jimmy Kimmel Walks Web Tightrope
- President Obama appears on The Tonight Show to Talk About Economy
- Palin to Give Interview to ABC This Week
- Late-Night Shift Sinking, NBC Wants Leno Back in Old Slot
- How the Media Have Handled Palin's Religious Faith
- Thompson takes talk-show politics to next level
- McCain, Obama Ads Run in Network News
- Voters still tuned in to traditional news media, poll finds
Ratings
Login to rate this headline.

