Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans. As a result, when he arrives at 1600 Pennsylvania, Mr. Obama will have not just a political base, but a database, millions of names of supporters who can be engaged almost instantly. And there's every reason to believe that he will use the network not just to campaign, but to govern. His e-mail message to supporters on Tuesday night included the line, "We have a lot of work to do to get our country back on track, and I'll be in touch soon about what comes next." The incoming administration is already open for business on the Web at Change.gov, a digital gateway for the transition. Armed with millions of e-mail addresses and a political operation that harnessed the Internet like no campaign before it, Barack Obama will enter the White House with the opportunity to create the first truly "wired" presidency. Obama aides and allies are preparing a major expansion of the White House communications operation, enabling them to reach out directly to the supporters they have collected over 21 months without having to go through the mainstream media.
