Majority of Voters Say Celebrity Endorsements Played No Role in their Decision

Results of a new national focus group among 245 Americans revealed that the majority of male (90%) and female (87%) voters reported that celebrity endorsements had no influence on who they voted for in the presidential election. The communications research study was conducted during November 6-7 by HCD Research and the Muhlenberg College Institute of Public Opinion to obtain Americans' views on celebrity endorsements for the presidential candidates. The top five most influential celebrities: 1) Oprah Winfrey, 2) Alan Greenspan, 3) Rush Limbaugh, 4) George Clooney, and 5) Barbara Walters.