Last updated: June 23, 2014 - 7:42am
After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, then using the information to help the business. "Fans and follower counts are over. Now it's about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
- Turkey Greets Twitter Delegation With List of Demands
- 10 No-Fail Brand Resolutions For 2012
- London 2012 Lives Up To 'Social Games' Title, In Unwelcome Ways
- Facebook, Twitter and Groupon: The Next Economy or the Next Tech Bubble?
- @InvisibleObama Was Quick Twitter Thinking by Digital Ad Executive
- Is the TV Drama Nearing Its Final Act?
- Twitter, a Service of Few Words And Many Followers, Goes Silent
- Google 'still world's top brand'
- Online Ads That Know Who You Know
- FEMA will use social media through all stages of a disaster
- Privacy 2.0: The Garbo Economy
- Will Social Media Be the New Nielsen for TV Ad Buyers?
- Debate over Google’s dominance takes time
- Swarm of Rivals Seeking Share of Social Media Pie
- Selling social media clicks becomes big business