CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime

The Campaign for a Commercial-Free Childhood (CCFC) wants the FCC to explicitly ban product placement in kids shows and limit it in primetime, saying embedded advertising is misleading speech, and thus deserves "no First Amendment protection." Broadcasters have argued just the opposite, that the speech is fully protected because it is so inextricably intertwined with the programming that it is not actually advertising but part of the "expressive" speech of the program content.