According to a recent comScore study, "All about iPhone," 43% of iPhone owners earn in excess of $100,000 annually, but the strongest growth in users is coming from those earning less than the median household income. iPhone adoption since June 2008 rose 48% among those earning between $25,000 and $50,000 per year and by 46 percent among those earning between $25,000 and $75,000. These growth rates are three times that of those earning more than $100,000 per year. Jen Wu, senior analyst, comScore, notes that "... a $200 device plus at least $70 per month for phone service seems... extravagant for those with lower disposable income... (but) when the device is used in lieu of multiple digital devices and services, one actually realizes cost savings... "
