For Future Readers, Papers Should Look Online

FOR FUTURE READERS, PAPERS SHOULD LOOK ONLINE
[SOURCE: Washington Post, AUTHOR: Sara Kehaulani Goo]
The newspaper industry may be afflicted with declining circulation, falling stock prices and for-sale signs, but two reports issued yesterday suggest newspapers can find new hope in their Web sites. Newspapers continue to attract huge increases in their online readership, particularly among younger, affluent audiences who are probably not picking up the printed version on their doorstep, according to a report issued by the Newspaper Association of America. And preliminary results of a second study, conducted by market research firm Scarborough Research, found more evidence that younger people are interested in news, just not the print version. The study found, for example, that 37 percent of adults who visited The Washington Post's Web site in the past 30 days were ages 18 to 34, while only 26 percent of the newspaper's print readers fall into the same age bracket.
http://www.washingtonpost.com/wp-dyn/content/article/2006/04/03/AR2006040301595.html
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