Broadcasters Need to Get on Board with Obama

[Commentary] Broadcasters have a reputation among Washington Democrats of being takers. They take spectrum and they take other government benefits like must carry, but they give little back. Recognizing that a smooth digital television transition is in its own self interest, the National Association of Broadcasters has also poured several million dollars into its DTV awareness efforts, including a five-person DTV office, a four-person "road show" that has logged 95,000 road miles carrying the DTV message to community events across the country and a speakers' bureau that can deliver a DTV expert to any Rotary or Lions Club meeting on short notice. But if the incoming Obama Administration wants more "broadcasters need to dig deep into their reserve fund to come up with extra cash to fund calls centers" because "it will buy badly needed goodwill with the administration and the next FCC chairman in the coming policy battles."