How long can newspapers keep delivering the news?
Submitted: December 17, 2008 - 8:09am
Last updated: December 17, 2008 - 8:09am
Last updated: December 17, 2008 - 8:09am
Source:
Los Angeles Times
Author:
James Rainey
[Comentary] This might go down as the week that they took paper out of the newspaper business. Detroit's two daily newspapers announced Tuesday that they plan to reduce home delivery to just three days a week. The Detroit papers are gambling that these core readers will stick with them at least to receive the paper on Thursday, Friday and Sunday, the days it will still land on the doorstep. And the trade organization for newspaper editors scheduled an April vote on whether to drop "paper" from its name. The idea in both cases is to fully embrace the shift of many readers and advertisers to the Internet, where many news executives believe the business must stake its future, and to finally begin to break away from a 400-year-old delivery system. Bosses at the Detroit Free Press and Detroit News said they will save millions of dollars they would have spent to print and deliver their newspapers, which have been steadily losing circulation. Better to alter the delivery system, they argued, than to further cut the news staffs.
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Plenty of folks are not going to receive papers from Detroit newspapers. The economy has definitely created financial chaos causing the Detroit newspapers to cut out their home delivery. It doesn’t matter if you’re an entrepreneur or a plumber; you are going to feel some of the economic tension one way or another. Even two major Detroit newspapers, The News and the Free Press, are in need of extra cash and have significantly cut back on their daily home delivery. Just like any other business, the newspaper industry is dependent on the economy and advertising dollars. However, we are all aware of the importance of newspapers. Therefore, there must be away to keep the industry above water.