Media Predictions For 2009: The Year That Changes Everything

[Commentary] Here's what's likely to emerge in 2009: 1) Online video viewership will rise more than predicted; 2) Consumers will find it easier to copy movies than to rent or buy DVDs; 3) advertising dollars will migrate from television to the Internet; 4) newspapers will continue editorial staff cutbacks, making it harder for them to grow their Internet presence; 5) audiences will continue to fragment; 6) Webisodic content will become profitable; and 7) ad targeting will increase.