WorldLink To Sell Fox Infomercial Block

Fox is outsourcing the sales of a new long-form ad block, Weekend Marketplace, to WorldLink. Starting Jan. 3, Fox is supplanting its four-hour 4KidsTV block with a for-cash block of infomercials and direct response advertising from 10 a.m. - noon, with affiliates getting 8-10 a.m. to program and sell for themsevles. Fox will get the revenue from the ad block. The block will run on most of Fox's 200-plus affiliated stations.