117 Magazine and Media Predictions for 2009

It's that time of year again! A time when the media industry boldly looks into its proverbial crystal ball to cast 2009 predictions. Will the economy recover? Which magazines will survive? Which will fail? Which will go online-only? Will Obama save us all? Folio asked a diverse cross-section of the magazine/media industry—publishers, editors, dealmakers, designers, bloggers—for their predictions. Not surprisingly, perhaps, some said the magazine industry in 2008 was so incredibly depressing that they didn't dare predict the grim year ahead. Others, though, dared.