Originally published: December 20, 2008
Last updated: December 20, 2008 - 5:59pm
[Commentary] With the National Association of Broadcasters' latest commitment to set up a digital television transition hotline, Jessell now thinks the NAB "has finally done quite enough." Attention should now turn on the Federal Communications Commission which last September received an extra $20 million from Congress to educate Americans about the transition. NAB President David Rehr last month urged FCC Chairman Martin to use the money to make the FCC call center "as robust and prepared as possible for the massive number" of expected DTV calls. A "robust and prepared" FCC call center would be a perfect complement to the planned NAB hotline. The NAB automated system would relieve the FCC of having to deal with the initial flood of calls. Instead, the FCC center could perhaps focus on the toughest cases passed along by the NAB, the ones that cannot be quickly resolved elsewhere.
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