TVB Brings Out the Bulls on Political, Online Ads

TVB BRINGS OUT THE BULLS ON POLITICAL, ONLINE ADS
[SOURCE: Broadcasting&Cable, AUTHOR: Allison Romano]
Political advertising on television is expected to exceed $1 billion this year on spending for federal, state and local races. Some analysts project the political monies could exceed the record $1.7 billion spent on TV ads in the 2004 election year. Political advertising consultant Evan Tracey made the projections at the Television Bureau of Advertising’s (TVB's) conference Thursday in New York. Broadcast television is expected to get the largest chunk of the dollars. In 2004, TNS Media Intelligence/CMAG notes, only 9% of political and issue ad spending went to non-TV media.
http://www.broadcastingcable.com/article/CA6326695?display=Breaking+News

* TV Shines In TVB Study
According to a study of 1,183 people in January, adults spent an average of 264.5 minutes per 24 hours watching TV, compared to 125.5 minutes for radio, 85 for the Internet, 20 for newspapers and 16.3 with magazines.
http://www.broadcastingcable.com/article/CA6326694?display=Breaking+News